BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.
BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. The organization was originally known as the "Bureau of Broadcast Measurement","BBM Canada - About BBM". Bbm.ca. 2007-12-16. Retrieved 2011-09-25. and the name was changed to BBM Canada in 2001. In 1964, it became the first ratings service in the world to introduce computerized sample selection.
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